Integrating Events into your Marketing Strategy
So many marketing books and blogs out there today are stressing the importance of social media, content media, digital marketing, etc., etc. While all of these marketing tactics are very important, sometimes people forget about the value of being face-to-face with their customers. This will be my first blog out of several on the topic of Event Marketing, because I believe it is an integral part of a comprehensive marketing strategy!
Why Live Events?
EVENTS ARE A FUN AND LOW-COST WAY TO PROMOTE YOUR PRODUCTS
When people think of events, they think of spending thousands of dollars without a measurable return, but this is not the case. You can create very successful promotional events on a small business budget. There are also several methods to calculate your ROI from an event, and I will discuss those in a later session
EXPERIENCING A BRAND FIRST-HAND LEADS TO AN EMOTIONAL CONNECTION
Think about your own purchasing behavior. Do you prefer to see a product in action and know what to expect before you buy it? Do you find it frustrating when you buy something online, only to see that it is not what was described and you have to return it? Most consumers like to get to know products before buying it. Hosting an event is a great way to give your customers hands-on experience.
CUSTOMERS CAN GET 1 ON 1 TIME WITH YOU
I know that face-to-face social interaction seems to have taken a backseat to online and mobile interaction, but people still value the importance of personal connections. I am sure that you are very passionate about your business and this will rub off on your customers when they speak to you at your events.
EVENTS ARE A GREAT WAY TO GATHER CONSUMER FEEDBACK
I realize that your customers can leave feedback on Yelp, Twitter, Facebook, your website, etc., but speaking with your customers in-person is so much more valuable. You can engage them in a conversation, rather than just reading their comments in a vacuum. You will also find that your customers have the most insight into how to improve your product or service.
IT INCREASES WORD-OF-MOUTH FOR YOUR PRODUCT AND COMPANY
Think about a time when you went to a promotional event and you were blown away by a product. When you create a fun atmosphere for your customers to learn about your products/services, they will create the “buzz” for you. Not only by telling their friends and their family, but also by taking it to the web and producing much more valuable content for your business than you can.
Now you know what promotional events can do for your business, so stay tuned for more information about how to integrate events into your marketing strategy!